THE EYE YOUR BRAND IS MISSING.
You know something's off with your visuals. You just can't articulate it. That's where we come in.
Signs you need art direction:
Your LinkedIn posts look like everyone else's
You spend 2 hours on Canva and the result is still "meh"
Your team produces content but there's no visual consistency
You send briefs to freelancers and the output never feels like "you"
You don't have a recognizable visual signature
Your competitors' content looks more polished and you don't know why
Every new project starts from scratch. No system, no templates
You've been told your brand "doesn't look professional" but you don't know how to fix it
“Art direction isn't decoration. It's the difference between content that gets scrolled past and content that makes people stop.”
What is art direction?
Art direction is the strategic layer above design. While a designer executes, an art director decides what should be designed and why. We define the visual rules that govern everything your brand puts into the world: from a simple Instagram post to a full campaign. We ensure that every piece of content, no matter who creates it, feels unmistakably like you. Think of it as installing a visual operating system for your brand.
Deliverables
VISUAL CONCEPTION
- —Campaign visual concepts and creative territories
- —Key visuals and hero images
- —Art direction for photo/video shoots
- —Illustration and iconography direction
- —Color and typography application guides
CREATIVE INTELLIGENCE
- —Competitive visual benchmarks
- —Trend reports relevant to your industry
- —Creative references and inspiration decks
- —Visual positioning analysis
DESIGN SYSTEMS
- —Moodboards and style guides
- —Component libraries and design tokens
- —Template systems for recurring content
- —Quality control checklists
EXECUTION OVERSIGHT
- —Creative briefs for internal teams or external vendors
- —Design reviews and feedback
- —Final approval and quality assurance
- —Asset library organization
This is for you if:
FOR YOU IF
- ✓You're a Head of Marketing or Communications managing multiple content streams
- ✓You're a founder who knows your brand should look better but doesn't have time to figure out how
- ✓You're scaling and need visual consistency across a growing team
- ✓You're launching something new and need a strong visual foundation
- ✓You work with freelancers or agencies and need someone to ensure quality and consistency
NOT FOR YOU IF
- ✗You just need a one-off design (we can refer you)
- ✗You want someone to execute your exact vision without input (we're collaborators, not vendors)
Process
IMMERSION
Brand audit and visual inventory. Stakeholder interviews. Competitive analysis. Audience perception research.
- •Brand audit and visual inventory
- •Stakeholder interviews
- •Competitive analysis
- •Audience perception research
DEFINITION
Creative territory exploration. Moodboard development. Visual principles documentation. Design system architecture.
- •Creative territory exploration
- •Moodboard development
- •Visual principles documentation
- •Design system architecture
APPLICATION
Template and asset creation. Team training and guidelines. First campaign or project execution. Feedback and refinement.
- •Template and asset creation
- •Team training and guidelines
- •First campaign or project execution
- •Feedback and refinement
MAINTENANCE
Ongoing creative direction. Quality control on all outputs. Continuous evolution and updates. Monthly creative reviews.
- •Ongoing creative direction
- •Quality control on all outputs
- •Continuous evolution and updates
- •Monthly creative reviews
Engagement Models
PROJECT-BASED
€2,000+
One-time art direction projects
- ✓Visual identity system: €3,000 - €6,000
- ✓Campaign art direction: €2,000 - €5,000
- ✓Photo/video shoot direction: €1,500 - €3,000/day
TIMELINE: 2-6 weeks
PART-TIME RETAINER
€800/mo
10-15 hours per month
- ✓Dedicated art director
- ✓Weekly creative syncs
- ✓Unlimited design feedback rounds
- ✓Access to our design resources
TIMELINE: Ongoing
DEDICATED RETAINER
€3,000+/mo
40+ hours per month
- ✓Full-time creative direction
- ✓Design reviews and briefs
- ✓Benchmarks and trend reports
- ✓Priority turnaround
TIMELINE: Ongoing
Ready to stop guessing?
Let's audit your current visual presence and define what's missing.
BOOK A VISUAL AUDIT30 minutes. No commitment. Immediate clarity.
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