MORE THAN A LOGO. A RECOGNITION ENGINE.
Your brand is what people remember when you're not in the room. We make sure they remember the right thing.
Signs you need branding work:
Your logo was made on Fiverr 5 years ago and you've outgrown it
You don't have a brand guide. Everyone just "figures it out"
Your website, social media, and documents all look like different companies
You cringe when someone asks for your logo file and you send a blurry JPEG
You're pitching to bigger clients and your brand doesn't match your capabilities
Your competitors look more established even though you're better
New hires ask "what font do we use?" and nobody knows
You've been using 17 different shades of "your color"
“A strong brand isn't about looking pretty. It's about being remembered, trusted, and chosen.”
What is branding?
Branding is the system that makes your business recognizable and memorable. It's not just a logo. It's the complete visual and verbal framework that shapes how people perceive you. We create brand identities that work as hard as you do: distinctive enough to stand out, flexible enough to scale, and documented enough that anyone can apply them correctly. A good brand doesn't just look professional. It builds trust before you even say a word.
Deliverables
LOGO SYSTEM
- —Primary logo design (3-5 concepts, unlimited revisions on chosen direction)
- —Logo variations (horizontal, stacked, icon-only)
- —Responsive versions (full, simplified, favicon)
- —Clear space and minimum size rules
- —All file formats (AI, EPS, SVG, PNG, JPG)
VISUAL IDENTITY
- —Primary and secondary color palette (Pantone, CMYK, RGB, HEX)
- —Typography system (primary, secondary, accent fonts)
- —Photography and imagery style guide
- —Iconography style
- —Graphic elements and patterns
BRAND GUIDELINES
- —Comprehensive PDF (40-80 pages)
- —Logo usage rules
- —Color specifications
- —Typography hierarchy
- —Layout principles
- —Do's and don'ts
TEMPLATE SYSTEM
- —PowerPoint/Google Slides master template
- —Document templates (letterhead, proposal, invoice)
- —Email signature
- —Social media templates
- —Business card design
ASSET LIBRARY
- —Organized folder structure
- —All source files (editable)
- —Export-ready assets
- —Font files (licensed)
- —Stock imagery selection
This is for you if:
FOR YOU IF
- ✓You're launching a new business and need to start right
- ✓You've evolved and your brand hasn't kept up
- ✓You're entering a new market or going upmarket
- ✓You're seeking investment and need to look the part
- ✓You're tired of DIY branding that doesn't reflect your quality
- ✓You're merging companies or rebranding after acquisition
NOT FOR YOU IF
- ✗You just need a logo with no system (we don't do logo-only projects)
- ✗You have a tight timeline under 3 weeks
- ✗You want to be heavily involved in the design process (we lead, you approve)
Process
DISCOVERY
Brand strategy questionnaire. Stakeholder interviews. Competitive audit. Audience analysis. Positioning workshop.
- •Brand strategy questionnaire
- •Stakeholder interviews
- •Competitive audit
- •Audience analysis
- •Positioning workshop
STRATEGY
Brand positioning statement. Personality and tone definition. Visual direction exploration. Moodboard presentation.
- •Brand positioning statement
- •Personality and tone definition
- •Visual direction exploration
- •Moodboard presentation
- •Direction approval
DESIGN
Logo concept development. Color and typography selection. Visual system creation. First draft presentation.
- •Logo concept development
- •Color and typography selection
- •Visual system creation
- •First draft presentation
- •Refinement rounds
DOCUMENTATION
Brand guidelines compilation. Template creation. Asset library organization. Team training session.
- •Brand guidelines compilation
- •Template creation
- •Asset library organization
- •Team training session
- •Final delivery
Packages
STARTER BRAND
€2,500
1.5M FCFA
- ✓Logo system (primary + 2 variations)
- ✓Core color palette (3-5 colors)
- ✓Typography pairing
- ✓Mini brand guide (15-20 pages)
- ✓Business card design
TIMELINE: 3 weeks
PROFESSIONAL BRAND
€5,000
3M FCFA
- ✓Complete logo system
- ✓Full color palette
- ✓Typography system
- ✓Comprehensive brand guide (40-60 pages)
- ✓Social media templates (5)
- ✓Document templates (3)
- ✓PowerPoint template
TIMELINE: 5 weeks
ENTERPRISE BRAND
€8,000+
5M+ FCFA
- ✓Everything in Professional
- ✓Extended visual system
- ✓Photography/video direction guide
- ✓Signage and environmental guidelines
- ✓Multiple department variations
- ✓Team workshop and training
TIMELINE: 6-8 weeks
Your brand should work as hard as you do.
Let's talk about where you are now and where you need to be.
START YOUR REBRANDRELATED SERVICES
Words that do the selling for you.
Website copy, social content, video scripts, and corporate communications written to convert, not just to fill space.
Movement creates memory.
Corporate films, product videos, motion graphics, and post-production that make your message impossible to scroll past.