WORDS THAT DO THE SELLING FOR YOU.
Good copy doesn't sound like copy. It sounds like the exact thing your customer needed to hear.
Signs you need a copywriter:
You stare at a blank page for 45 minutes before writing anything
Your website says what you do but not why anyone should care
Your LinkedIn posts get 12 likes (and 8 are from your team)
You know your service is valuable but struggle to articulate it
Your emails sound either too stiff or too casual. Never right
Your proposals are detailed but don't close deals
You write "We are a leading provider of..." and hate yourself for it
Your competitors say the same things you do, and you don't know how to differentiate
You've hired writers before and spent more time editing than it would take to write yourself
“Copy isn't about clever words. It's about understanding your customer so deeply that your message feels like it was written just for them.”
What is copywriting?
Copywriting is strategic writing designed to drive action. It's not about being creative or clever. It's about being clear, compelling, and conversion-focused. We write words that sell: websites that convert, emails that get replies, social content that builds authority, and scripts that hold attention. Every word has a job. We make sure it does it.
Deliverables
WEBSITE COPY
- —Homepage messaging and structure
- —Service/product page copy
- —About page narrative
- —Landing pages (conversion-optimized)
- —Blog posts and articles (SEO-focused)
- —FAQ sections
- —Microcopy (buttons, forms, errors)
CORPORATE COMMUNICATIONS
- —Company presentations
- —Investor decks (narrative and structure)
- —Annual reports
- —Internal communications
- —Press releases
- —Executive bios
- —Capability statements
MARKETING COPY
- —Email sequences (welcome, nurture, sales)
- —Newsletter content
- —Ad copy (Google, Meta, LinkedIn)
- —Brochures and sales collateral
- —Case studies
- —Testimonial frameworks
SOCIAL MEDIA CONTENT
- —LinkedIn posts (thought leadership)
- —Instagram captions
- —Twitter/X threads
- —Content calendars
- —Hashtag strategies
- —Bio optimization
VIDEO & AUDIO SCRIPTS
- —Explainer video scripts
- —Corporate film narration
- —Podcast outlines
- —Webinar scripts
- —Voice-over copy
- —Video ad scripts
This is for you if:
FOR YOU IF
- ✓You're a founder who should be selling, not writing
- ✓You're a marketing team that needs more output than you can produce
- ✓You're launching and need everything written at once
- ✓You're stuck. You know what you do but can't explain it compellingly
- ✓You're going upmarket and your current copy doesn't match
- ✓You hate writing or you're too close to your business to write objectively
NOT FOR YOU IF
- ✗You need technical documentation or academic writing
- ✗You want AI-generated content with no human touch
- ✗You have a very rigid tone and no room for professional input
Process
RESEARCH
Brand and voice audit. Customer interview transcripts or surveys. Competitor messaging analysis.
- •Brand and voice audit
- •Customer interview transcripts or surveys
- •Competitor messaging analysis
- •SEO keyword research
- •Sales team input
STRATEGY
Messaging hierarchy. Value proposition refinement. Tone of voice definition. Content structure outline.
- •Messaging hierarchy
- •Value proposition refinement
- •Tone of voice definition
- •Content structure outline
- •Key messages and proof points
WRITING
First draft delivery. Two rounds of revisions included. Collaborative feedback via comments.
- •First draft delivery
- •Two rounds of revisions included
- •Collaborative feedback via comments
- •Final polished version
OPTIMIZATION
Performance tracking. A/B testing variations. Continuous refinement. Content updates.
- •Performance tracking
- •A/B testing variations
- •Continuous refinement
- •Content updates
Engagement Models
PROJECT-BASED
€500+
Per-project pricing
- ✓Website copy (5-8 pages): €1,500 - €3,000
- ✓Landing page: €500 - €1,000
- ✓Email sequence (5 emails): €800 - €1,500
- ✓Blog post (1,500 words): €300 - €500
- ✓Case study: €500 - €800
- ✓Video script (2 min): €400 - €700
TIMELINE: 1-4 weeks
CONTENT GROWTH
€1,500/mo
8 pieces per month
- ✓Strategy and planning
- ✓Writing and revisions
- ✓Calendar management
- ✓Performance tracking
TIMELINE: Ongoing
CONTENT SCALE
€2,500+/mo
15+ pieces per month
- ✓Full content strategy
- ✓High-volume writing
- ✓Multi-format content
- ✓Dedicated copywriter
TIMELINE: Ongoing
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